Video ads are growing in popularity as better internet speed performance and online advancements make it fast and easy to watch videos on the web. The most successful video ads avoid blatant advertising, opting instead for educational, how-to video content that naturally appeals to users, with some (if any) product suggestions discreetly integrated. Humorous video ads also perform well, with some funny video ad network campaigns finding enormous success, especially when an interactive element is added. 
Google search ads are online ads that appear alongside the search engine result page when users search a keyword query on Google. These ads are PPC, or pay-per-click ads, in which advertisers pay for each ad click. Google’s PPC search ads are managed by Google’s AdWords advertising platform, which allows advertisers to bid on keywords, craft ad text, set budgets, and more. To advertise on Google AdWords, you'll need to create a Google AdWords Account. 
They can be on both social networks as well as Google AdWords, banners or other forms of advertising. Thus, you should keep in mind that users don’t use smartphones and computers in the same way so chose a responsive design, adapt the design and make sure that your page is adapted to be seen on a mobile phone. And above all, make sure that the loading time is not too long, calls to action stand out and that buttons are visible.

OLX is originally a New York based classified ads site that offers the option to create classified ads by users for free and also discussion forums that are segregated by different categories like, jobs, properties, personals, cars, pets and many more. what we love about OLX is that it also allows you to deck up your ads with images and videos that help attract more visitors quickly, lets you manage your ads, showcase them on your social networking accounts, etc. Found in 2006 OLX is also immensely popular in India.
USNetAds.com is another classified ad sites in the United States that offers a wide range of products and services. The site lets you generate free responsive ads and upload one image file per ad. You can also add a web page link so that viewers can follow the link to visit your other website. USNetAds.com is very easy-to-use, users can search or browse classified ads by category, location, keyword, ad ID, and even ad owner name.
Snapchat's ad types feel pretty similar to the advertising options on Instagram. What really makes Snapchat unique is the augmented reality lenses. AR lenses are sponsored by a business to create interactive moments that users can use and share with their friends. It might be hard to believe, but in this example from Dominos that pizza isn't really there — that's the AR lens at work.
Publishers like BuzzFeed and The Dodo produce content that snowballs in popularity on social media almost every day. And they make money by helping other brands do it too. Brands will pay these publishers to craft posts and videos that follow the publishers' formula for virality. They also pay publishers to distribute this sponsored content to their massive audience through social media and their website.
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TV ads are a form of outbound marketing, also known as interruption marketing, which relies on interrupting viewers in an effort to get their attention. In order to avoid being received as obnoxious by viewers, many television ads now make an effort to appeal to a viewer’s emotions through humor, a sense of goodwill, nostalgia, or even sometimes anger or sadness. For many TV ads, the main objective is to be emotionally powerful and memorable.
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