If your Message Ads are too stiff, they'll come off as spammy, too. Remember: This channel is a one-to-one conversation. Direct messages are sacred spaces – if you're going to advertise there, you need to be extra careful about taking the time to make your Message Ads feel personal and relevant to your end users. Make sure you're delivering value to them in a way that feels authentic.
Whether it's to chat with friends, stay connected to people across the globe, or for business and networking purposes, consumers are on social media for a multitude of reasons — and marketers know it. Because of the sheer number of active users on these platforms, advertising spend invested in social media channels is at an all-time high. Social media advertising across the world is projected to exceed $8.5 billion this year.

For 50 years, the Original PennySaver has been connecting buyers and sellers and bringing the best local values to our readers through our original printed classifieds. We're the largest direct mail shopping publication in the U.S., reaching over 11.2 million Americans every week with quality neighborhood discounts and coupons. Now PennysaverUSA's online classifieds make it easy to find exactly what you need in your neighborhood from pets for sale, new and used cars for sale, houses and apartments for rent, job listings, the nearest garage sales, and even free stuff! We're passionate about our mission to connect buyers and sellers and bring the best local values to our readers wherever they are. In this era of overblown rhetoric and make-a-quick-buck operations, our online classifieds allow us to facilitate that connection, keeping us committed to the same principles the Original PennySaver committed to fifty years ago.
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