We believe that publishers should be able to monetize their content via advertising. Some of our favorite content is made possible with ads, and many of our users actively allow ads from creators they like using features available in AdBlock. Our focus is blocking annoying and intrusive ads. Since 2015, we have participated in the Acceptable Ads program , where publishers agree to ensure their ads meet certain criteria . Ads that are deemed non-intrusive are shown by default to AdBlock users. If you'd like to learn more about how Acceptable Ads works, where the money from this program goes, and more, please visit our Acceptable Ads FAQ.